Looking to launch?

You'll need a co-pilot. (I know a guy.)

Reuben Firmin

(The tech guy)

Meet serial entrepreneur, Reuben Firmin. He's been in the tech game so long, he probably bleeds binary code. With decades of experience as a technology leader, he brings a track record of scaling product and engineering teams to your start-up. He has been involved in a number of successful tech ventures, including being integral to the acquisition of Execvision while he served as CTO. Always the visionary, Reuben founded 4rc.io in 2013, long before fractional and CTO roles were as recognized as they are today. In the last decade, Reuben has advised and built product/engineering teams in a wide range of verticals, including healthcare analytics, salestech, conversation intelligence, climatetech, restaurants/hospitality, real estate, and more.

  • Virtual CTO
  • Virtual CISO
  • Technology consulting
  • Product mapping
  • Off-shore talent sourcing

Claire O’Brien

(The storyteller)

Now that you have a viable product, the world’s gotta know about it. But how's this tech genius going to help tell your story? Easy! He'll introduce you to Claire. You think Reuben wrote this snappy website copy? (Trust us, he tried.) An award-winning storyteller, Claire transforms nascent ideas into compelling brand narratives. With three master's degrees and industry experience in hospitality, education, real estate, B2B, travel, tech startups and cybersecurity, she has led creative teams in developing meaningful messaging that connects brands with their purpose and their audience.

  • Virtual creative director
  • Brand name/ product name / tagline
  • Brand positioning
  • Brand guidelines
  • Website content / strategy